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ON24 Webinar Benchmarks Report

2022 EMEA Edition

The past two years have forced marketers to adapt to a new normal: that nearly all marketing today is digital and that delivering engaging audience experiences is essential to getting the insights we need to drive pipeline and revenue.

Webinars now play a critical role in engaging audiences throughout the buying journey. Even the use of the term “Webinar” seems outdated as companies use webinars to deliver events of every size and type, including: talk shows, awards ceremonies, news-style broadcasts, conferences, summits, roadshows and more.