B2B Trends: Activating Your Hybrid Engagement Strategy

How to drive engagement and make your hybrid strategy a success

After spending a year in a digital space, many professionals are probably looking forward to the chance to connect in person once again. But while we’re looking forward to shaking hands and bumping elbows again, one fundamental truth of 2020 will remain: that digital buying and remote work will continue to be a norm marketers must contend with.

So, here is the big question for B2B marketers going forward: do they stay primarily in the digital realm, or do they try to go back to how things were in 2019?

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