B2B Trends: Activating Your Hybrid Engagement Strategy
How to drive engagement and make your hybrid strategy a success
After spending a year in a digital space, many professionals are probably looking
forward to the chance to connect in person once again. But while we’re looking
forward to shaking hands and bumping elbows again, one fundamental truth of
2020 will remain: that digital buying and remote work will continue to be a norm
marketers must contend with.
So, here is the big question for B2B marketers going forward: do they stay
primarily in the digital realm, or do they try to go back to how things were in 2019?