B2B Marketing Trends Report: Innovative Ways to Attract New Audiences
Real-world insights from B2B
This year, digital-first marketing initiatives moved
from an intention to a necessity. Almost every
B2B marketer has had to revisit and revise their
digital efforts to connect with buyers.
In this new environment, winning customers’
attention and maximizing audience reach has
reached a new level of importance — especially
as the competition to connect increases. To cut
through the noise and attract new audiences, ON24
and NetLine sat down with marketing experts Mike
Genstil, Co-founder and CEO at VisualizeROI, and
Jeff Coyle, Co-founder and CPO at MarketMuse.