B2B Marketing Trends Report: Innovative Ways to Attract New Audiences

Real-world insights from B2B marketing leaders

This year, digital-first marketing initiatives moved from an intention to a necessity. Almost every B2B marketer has had to revisit and revise their digital efforts to connect with buyers.

In this new environment, winning customers’ attention and maximizing audience reach has reached a new level of importance — especially as the competition to connect increases. To cut through the noise and attract new audiences, ON24 and NetLine sat down with marketing experts Mike Genstil, Co-founder and CEO at VisualizeROI, and Jeff Coyle, Co-founder and CPO at MarketMuse.

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