B2B Insights 3 Trends Every Marketing Leader Should Know
B2B marketing continues to evolve. From managing
sales development teams to being accountable for
pipeline generation, marketers are taking the lead
in shaping the customer journey and driving their
company’s go-to-market success. And, it’s no surprise
to see marketing at the helm. After all, a recent ON24
survey on the state of digital maturity found that
companies with a digital engagement strategy are 4X
more likely to exceed their business targets.
To dig even deeper into the latest B2B marketing
trends, ON24 polled over a thousand marketers
on how their role is changing and the challenges
this shift brings.