B2B Insights 3 Trends Every Marketing Leader Should Know

B2B marketing continues to evolve. From managing sales development teams to being accountable for pipeline generation, marketers are taking the lead in shaping the customer journey and driving their company’s go-to-market success. And, it’s no surprise to see marketing at the helm. After all, a recent ON24 survey on the state of digital maturity found that companies with a digital engagement strategy are 4X more likely to exceed their business targets.

To dig even deeper into the latest B2B marketing trends, ON24 polled over a thousand marketers on how their role is changing and the challenges this shift brings.

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