Marketing today is tough.
It's hard enough to execute interesting,
informative content that prospects actually want to consume and
gives you enough information to generate a lead. Complicating
matters is figuring out how to deliver that to the right person, at
the right time, and in the right context. Now, imagine if you could
create that compelling content fast, and not have to worry about
getting the logistics right.
With a mix of live and on-demand webinars, it's possible to
build compelling content experiences quickly and make them
available to your audience, anytime, anywhere.
Sounds like a dream, but so did the idea of watching an entire
season of Friends in a single night. Just as binging on Netflix has
overtaken scheduled TV programming, the same is true with our
professional content consumption habits.