2023 Digital Engagement Benchmarks: Life Sciences

How webinars and content experiences performed in 2022 and what marketers can look forward to in 2023

The ability to effectively engage HCPs, patients and distributors through digital channels is mission critical for life sciences companies today. HCPs are busier than ever, compliance regulations continue to evolve and it’s never been more important to target the right audience on the right channels at the right time.

By adopting a digital engagement strategy that allows them to leverage a mix of experience types like KOL webinars, curated content hubs and virtual CME events, to deepen audience interactions, influence prescribing behavior and improve patient outcomes in a scalable and repeatable way.

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