When it comes to marketing messages, SMS (Short Message Service) enables near real-time connection and engagement at scale, making it a truly invaluable medium for brands to deliver joyful and harmonized customer experiences across the lifecycle.

The ubiquity of SMS provides marketers access to a massive swath of consumers whom they can highly target and engage without racking up hidden costs or incremental CPMs. And given its intimate and immediate nature, SMS can be highly effective for building trust, rewarding loyalty, and driving deeper customer engagement— especially when integrated with other marketing channels.

And with the right strategy and solution in place, SMS also yields core engagement metrics so marketers can quickly determine which interactions are working and which ones aren’t—and iterate accordingly.