The Savvy Marketer’s Guide to Building a Stellar SMS Strategy

SMS enables near real-time connection and engagement at scale, making it a truly invaluable medium for brands to deliver joyful and harmonized customer experiences across the lifecycle. But it’s also a channel with a lot of nuance, intricacies, and backend workflow components

In this guide, we’ll demystify the challenges around SMS and we’ll provide step-by-step guidance for building an SMS program catered to your organization’s—and your customers’—specific needs.

You’ll come away with:

  • Best practices for launching, managing, and optimizing SMS for your specific marketing and transactional use cases
  • Tactical guidance around number registration, deliverability and compliance, building — and testing against — KPIs, and troubleshooting
  • Deep perspective and recommendations on how to incorporate SMS into your cross-channel strategy

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