Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what
personalization actually means and how brands can incorporate it into their marketing strategies
is a different story.
With the introduction of more advanced technology and increased availability of customer data,
brands have the ability to truly create a cohesive, individualized customer experience.
The question is not whether to incorporate personalization into your marketing strategy, but
how. Yes, personalization is a competitive advantage, but it’s also what customers expect from
the brands they interact with.
This e-book will walk you through:
The definition of personalization in the context of