The Guide to Marketing Maturity: 3 Levels of Personalization
When building a first-class customer experience, every little detail counts. Leaders like
Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we
didn’t know was possible.
Now it’s on all brands to live up to these high standards. Though challenging, there’s hope—83%
of consumers will share their data in return for more personalized experiences.
This guide explains how to personalize email and cross-channel campaigns that deliver
hyper-relevant content at the perfect moment for each customer.
Download this guide to:
Master the three distinct levels of personalization
Create dynamic content with user and event data, data
feeds and metadata
Learn how top brands are building individualized