Discover the secret to a winning Marketing Plan...

This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack.

Supported by tried and tested marketing principles, we'll cover:

• The PR Smith’s SOSTAC® Framework
• Market Audits & Competitor Analysis
• How to set S.M.A.R.T Objectives
• The Marketing Mix & supporting Tactics
• The difference between KPIs & Metrics