A collection of the best Demand Generation practices
This resource is for digital professionals looking to sense-check
their current approach to demand generation against some of the best tried and tested
approaches. Including:
Real examples of revenue optimized business goals
How to use data to define your target audience
How to map out the most effective demand generation
programs
Optimization techniques for delivering killer content
Why sales and marketing alignment is key for success
6 KPIs every marketer should consider
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