Adobe's new 2022 Digital Trends: APAC in focus report has just launched.
APAC is set to lead the world in customer experience investment, but success is not a given.
Introducing 2022 Digital Trends - APAC in Focus. This annual Adobe survey, produced in collaboration with Econsultancy, captures insights from senior decision-makers and practitioners in the marketing and advertising industries across the Asia Pacific, Australia and New Zealand regions.
The report explores the role of technology and its impact on consumers, businesses and economies and points to opportunities for companies to refine their digital strategies to drive sustained growth in 2022 and beyond.