Content creation for a modern era .

The world of content management is shifting. Real-time, personalised experiences – like receiving offers on your mobile device when you enter a store or seeing content online based on your recent browsing activity – are now common place.

In fact, 61 percent of consumers say they expect companies to know and respect them – meaning they want brands to engage with them in ways that are personalised and connected. Similarly, 57 percent say that they expect to be delighted at every turn, according to Adobe research on consumer experience expectations.
Keep reading to learn how replacing your current content management system with a cloud-native one can help you do the following:

• Speed your creation and delivery of digital experiences
• Simplify your production and the DevOps environment
• Improve your ability to optimise and personalise experiences