How to get the most
value in the shortest timespan.
Jill Jones runs digital marketing at a
wellness company that did
£112 million in revenue last year. Her team has been bumping up
against the limits of their out-of-the-box content management
system (CMS) for years and she’s finally convinced her CMO and
CIO to invest in a more agile one. Four years ago, when they chose
their current system, an enterprise-grade CMS was out of their
budget and would have taken at least six months to deploy – an
unthinkable timeline for a midsize company.
Now, with three brands and six country websites to support, Jill
and her team need more flexibility. They want to be able to quickly
build campaigns and experiences tailored to specific groups – like
the high-value shoppers who’ve embraced a new luxe brand the
company launched last year.
Download this guide to understand how to choose, deploy and optimise a CMS that provides more
engaging experiences for your customers and better results for your business