About the Guide

Changes in consumer technologies, audience demographics, and purchasing preferences has motivated many businesses to upgrade their legacy commerce platforms.

This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

• Strategic Outlook
  Why the experiential demands of today's buyers require a digital approach 
• Cost Savings
  Learn how an upgraded solution can reduce your business expenditures
• Revenue Growth
  Boosting the bottom line using next-generation eCommerce features