Change is here. Forward-thinking businesses are embracing it

Buyers want to research, shop, and order on their own terms -- something today's manufacturers are not necessarily well suited to deliver. At the same time, digital commerce has created new opportunity with direct-to-consumer (D2C) business models. Manufacturers embracing change are building a better future.

This IDC Analyst Connection provides insights from IDC Manufacturing Insights Research Director, Reid Paquin, on the state of the industry and how digital commerce can help to innovate for a better future.

In this paper, you'll learn:

• How D2C is helping manufacturing businesses generate new revenue streams
• Why digital commerce is necessary to better serve business buyers
• Which commerce capabilities are imperative for manufacturers to evolve with the market
• What to look for when moving off a complex homegrown solution