How to Create Human Engagement in a Digital World

B2B marketers have turned to virtual events like never before over the past months. For many, the goal for these events has been to craft authentic, human and memorable experiences that emulate what we remember from networking happy hours or a tradeshow booth.

How do marketers move forward into a digital world where the most meaningful aspects of face-to-face experiences must be translated into a virtual space? To answer this question, ON24 sat down with marketing experts Craig McCartney, Managing Director & Co-Owner at Chief Nation, and Virginie Maillet, High-Touch Marketing Manager at Citrix. This report summarizes their thoughts and the input shared by the audience.