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Passive Talent Outreach: The Anatomy of a Great Cold Recruiting Email


If you’re in the business of sourcing, you’re probably also in the business of tracking response rates. an ideal average response rate falls somewhere between 30% and 50%. At Gem, our users fall into that optimal range, with an average reply rate of 35% for 3- and 4-stage sequences. the right cold recruiting template, along with a few best practices, might help create that spark with talent who didn’t think they were looking—and you’ll see that reflected in your response rates.

Download this guide to learn:

  • Using Subject Line to pique the subject's interest
  • Personalize the Pitch
  • The Right CTA
  • The signature as an information source






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