As digital technology has become central to both the customer experience and business operations, the ways companies make money and deliver value have undergone a massive transformation. Initially, new technologies were used to optimize existing business functions, but digital tools are now reshaping business models for a new era of personalization, immediacy, and innovation.
Forrester, leading global research and advisory firm, recently released a report examining how companies can navigate the three stages of business strategy evolution in the digital age. Referencing real-world examples from Uber, John Deere, and Progressive Insurance, the report illuminates a path forward for companies adapting to rapid technological advancement.
Download this report and get full insight into the following things:
The three stages of digital business strategy evolution
How the sharing economy and rise of digital services will change revenue models
Why and how data will become one of your most valuable assets
