Measurement and metrics remains one of the industry's biggest challenges. Buzzoole has taken a serious approach to the subject of measurement from its inception and through its collaboration with Nielsen, it is now able to provide industry benchmarks for major key performance indicators to help you see where you stand. Taking the evaluation of influencer investments to the next level.

This guide will help you:

• Gauge the Evolution of Measurement
• Identify True Reach and Ad Recall
• Understand Digital Brand Effect

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