Ad Fraud 101 - The Complete Beginner's Guide

Ad fraud has been the bane of digital marketers since the beginnings of the internet. With technology and evolving at a rapid rate, marketers need to be on top of their game to ensure that their campaigns are hitting the mark and that their ad dollars are not being frittered away. Knowing what you're dealing with is half the battle in fighting ad fraud.

This guide will help marketers and advertisers understand the complex and ever-evolving world of ad fraud.

• What Is Ad Fraud
• What Are the Signs of Ad Fraud
• Ad Fraud Types
• How to Protect Your Brand
• Ad Fraud Glossary