Learn what customer data platforms are and how they can empower marketers to leverage valuable first-party data to improve segmentation enable personalized marketing on all channels.

Learn to integrate data from all sources, create granular marketing segments, analyze complex buyer journeys and more

This guide:

• Covers working with data that historically has been tough to unify
• Describes how marketers can control the data themselves without IT help
• Gives strategies for automation to reach buyers in optimal ways to make a brand loved by customers
• Includes case studies that prove the value of a customer data platform

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