WHITEPAPER
It Takes Big and Small (Data): Customer Insight is Key to Business Success
Few would argue that delivering on customer experience is negotiable for brands and businesses today. To deliver a positive and relevant experience, you need to understand you customers. In fact, 98% of participants surveyed in a Harvard Business Review Analytical Services (HBRAS) study, sponsored by FocusVision, believe that understanding their customers is crucial to creating relevant customer experiences.
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