The Death of Third-Party Cookies: What It Means for Your Marketing
With Apple now blocking third-party cookies in Safari and Chrome and Firefox not far behind, one thing has become crystal clear for brands of all kinds today: Consumer privacy and protection remain a top priority.
It’s critical to understand how to adapt to these changes — from prioritizing consumer consent and first-party data to building second-party data partnerships — to continually evolve and improve your marketing.
Submit the form to access the replay and learn how to “win” in the era of privacy by establishing relationships with your customers and leveraging first-party data as the foundation of your marketing.
After watching, be sure to check out our answers to specific ITP questions asked by our live webinar audience to get even more insights.