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The Road to CMO




The Road to CMO, a Marketo series, provides an in-depth look at the changing role of the CMO, career advice from experienced marketing leaders, and a peek at the future of marketing.

The CMO: Then and now

  • How digital transformation has changed marketing and the role of the CMO
  • Personal habits and core competencies needed for CMO success
The fearless marketer's road to CMO

  • Actions that marketers can take now that will help progress their career
  • Failed projects and key learnings from them
Road to 2025: People, perception, and technology

  • Investment priorities for ANZ marketers
  • Key skills for the CMOs of the future







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