Conducting the Experimentation Orchestra

How a traditional wholesale company is building a testing program across 12 brands.

Join us to hear from Jill Brown Thomas, the head of the Optimization program at Wolverine Worldwide, as she discusses her own experience changing culture and building a testing program across 12 very different brands. From alignment on people, to building process, to buying technology, to changing and establishing new culture, Jill will discuss what works and what doesn’t, and what the future holds for Wolverine’s Optimization Journey.

Attend this webinar to learn:

  • How to unify best practices across a portfolio of brands.
  • A new model for uncovering what’s important to test from Optimizely’s solution partner Clearhead.
  • New use cases for running experiments that move the needle.

Jill Brown Thomas
Sr. Manager of
User Experience

              David Neff
              VP of Consulting

                Wes McCabe
                Product Marketing