Predictive analytics in customer experience: The secret to great customer relationships

Many Organizations use the reactive mode when dealing with Customer Experience, as a means of correcting past mistakes to retain custiomers. Predictive Analytics has turned this fact on its head and now enables companies to anticipate customer churn and increase customer loyalty.

This book contains:

  • How Predictive Analytics helps companies better target customers
  • Predictive Analytics allows Companies to predict future outcomes
  • Ability to tailor the conversation with the customer


IBM may use my contact data to keep me informed of products, services and offerings:

by email by telephone

You can withdraw your marketing consent at any time by sending an email to Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each such email.

More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.

3501, Jack Northrop Ave, Hawthorne, CA 90250.

Copyright © 2018 MarTechSeries

Click here to unsubscribe | MarTechSeries Privacy Policy