The Guide to Social Data Sources for Brands and Analysts

The world of social media is expansive — according to Pew Research Center, seven in ten Americans use some form of social media as of 2017. But what are they using it for? The short answer is everything. Social media is no longer simply about connecting with friends and family — it is a way for people to share glimpses of their lives and what they care about, an opportunity for them to ingest and comment on news, and share their thoughts on events, culture, and brands. Indeed, most consumers use multiple social media platforms for different reasons.