Uncovering Consumer Insights from Social Media Data

Why social media data is perfect for consumer insights teams

Social media analysis provides an opportunity for consumer insights teams to uncover more impactful trends faster. Because consumer preferences are constantly changing, many sources of trend data (like surveys and focus groups) are already outdated by the time they reach your team.

But by applying advanced AI technology to the industry's largest library of social media data, consumer insights, your organization can get relevant, trustworthy consumer insights quickly.