The Future of Social Listening: Image Analysis

Using Image Analysis to Uncover Consumer Insights

Images are taking over social media. There are well over three billion photos shared daily on social media. Many of those photos contain brands' products and logos, but 85% of them don't include a text reference to the brand.

For brands that want to understand consumer conversation on social media, images are essential. Image analytics enables brands to analyze the logos, objects, scenes and actions in social media posts. By analyzing social media text and images together, brands can get the full picture of consumer conversation.

Download the guide to learn about the top ways brands are using image analytics today including:

  • See the full picture of brand conversation
  • Measure visual campaigns
  • Track sponsorship ROI
  • Identify visual influencers