How to Optimise Lead Acquisition

It’s all too easy to think that optimisation in B2B marketing is about simple tweaks — changing some copy here and there, trying out a new campaign or testing new accounts or markets. But driving demand and generating leads is much more than just getting form fills. You need to hit them with a compelling offer, win enough trust to capture their contact details and then engage them multiple times to get them ready for sales.

Download this guide to learn:

  • How you can assess the performance of each of your channels
  • How to optimise for impressions and clicks
  • The key factors that boost the performance of your landing pages
  • How to optimise your webinar attendance rate.
  • How optimising for engagement can turn more of your contacts into qualified leads