martechseries

Forrester Report: Make Omnichannel Real in B2B Commerce




B2B buying and selling has been reshaped by B2C’s quick and efficient buying journeys. Buyers prefer to self-serve, but B2B’s nuances and complexities can be tricky. That’s why creating consistently high-quality buying experiences, across all touchpoints, is critical for digital business leaders.

This Forrester report guides B2B commerce businesses in navigating the shift to a more digital-first, dynamic buying journey — one that serves customers where they are and when they’re in need.

Read this Forrester report to understand:

  • Common reasons why omnichannel commerce strategies fail
  • Key considerations for your B2B digital strategy
  • Seven steps to successful omnichannel commerce



  • DON'T MISS OUT

    GET THE REPORT

    By clicking the button, you agree to Contentstack's  Terms of Service and Privacy Policy. You agree to receive news, product updates, event announcements and other communications from Contentstack.



    3501, Jack Northrop Ave, Hawthorne, CA 90250.
    Copyright © 2021 Martech Series

    Martech Series Privacy Policy