For marketers invested in growing their company's marketing ROI, a solid customer engagement and retention strategy is just as important as lead acquisition. With top-performing companies being 50% more likely to optimize the customer experience, the evidence demonstrates that investing time, effort, and resources into your current customers can positively impact your bottom line.
Optimizing the customer journey after you close a deal remains paramount when it comes to improving your overall marketing ROI because nurturing your customers after their initial purchase can lead to additional opportunities in the future.
Download this guide to learn how to:
- Leverage Marketing Automation To Keep Customers Engaged
- Keep Customers Informed
- Implement Customer Scoring
- Nurture Customers Based on Current Sentiment