Today, effective demand generation is founded on presenting relevant and useful information that instructs, guides, and persuades your prospects to engage with your content and brand and to take desired actions.
Modern demand generation strategies represent a major paradigm shift, and marketers sometimes find it difficult to adjust to a new playing field. Demand generation is no longer a set of tactics but rather an entire marketing strategy unto itself, which means that it involves multiple channels and mediums.
Download this guide to learn:
- What Demand Generation Is
- How to Leverage Website Personalization to Expedite the Customer Journey
- How to Develop Landing Pages That Convert
- Innovative Techniques to Inspire Employee Advocacy on Social Media