Understand the attitudes and beliefs about data deprecation.

With the phasing out of third-party cookies, a change to data policy is quickly approaching. While 60% of professionals stated that their personalisation strategy is dependent on third-party cookies, only 37% of them feel ready to understand and personalise consumer experiences if data deprecation began today.

Read our report A Tale of Two Perceptions: Identity Evolution Edition to see what's at stake as brands approach data deprecation with Google's retirement of third-party cookies.

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