Marketing-led Post-COVID-19 Growth Strategies


Businesses are struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but Sales and Marketing are on the front lines of restarting the economy.

When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there's no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

This eBook contains leading strategies to create a marketing-led growth strategy for 2020 and beyond, including:

  • Positioning your organization for automation
  • Strategically aligning your systems and teams
  • Getting consensus on how to define "qualified leads"

Privacy: I would like to receive marketing communications from ZoomInfo about this and future useful content. More information can be found in the ZoomInfo Privacy Policy here.