As frustrating as contact and account data management is, this still is your database - a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.What's involved in their maturity process? Having an accurate and up-to-date database.
Download ZoomInfo's latest data-driven eBook aimed to help marketing leaders understand the best practices around when it comes to choosing a B2B contact data provider.
This buyers guide will cover: