Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams.

As frustrating as contact and account data management is, this still is your database - a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.What's involved in their maturity process? Having an accurate and up-to-date database. Download ZoomInfo's latest data-driven eBook aimed to help marketing leaders understand the best practices around when it comes to choosing a B2B contact data provider.

This buyers guide will cover:

  • Review of important terminology, metrics, and pricing models related to database management projects
  • How to assess the current health of your database while working with a B2B contact data provider
  • What to look for before entering a buyer's agreement with a vendor

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