The consequences of counterfeits on brands


Counterfeit products on social media have become incredibly pervasive, reportedly costing about $75 million a year to the cosmetics industry. We conducted a survey to find out more about consumers' buying habits and found that:

  • 45% of consumers have purchased cosmetics via social media.
  • Facebook and Instagram are the most popular social media platforms for buying cosmetics.
  • Most consumers would buy an item from a 3rd party seller on social media if the product was offered at a discount rate.
  • 19.5% of consumers have accidentally bought a fake cosmetics item.
  • Many think it is the brand owner's responsibility to remove fake items from online platforms.


 If you access this content your data may be shared with Red Points, who may contact you for marketing purposes subject to their privacy policy

3501, Jack Northrop Ave, Hawthorne, CA 90250.
Copyright © 2019 MarTechSeries
Click here to unsubscribe | MarTechSeries Privacy Policy