WHAT IT CONTAINS

Forrester identified the 13 most significant Cross-Channel Campaign Management platforms and then researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right platform for their needs.

Why is Mapp a Strong Performer?
According to Forrester, Mapp Cloud supplies marketers with insights to drive business outcomes, while Mapp emphasizes an insights-driven approach to marketing as its core go-to-market philosophy. Our solution got the highest score possible in 13 categories and differentiates itself with:

• marketer-friendly analytics
• AI-driven planning and orchestration
• comprehensive measurement and optimization capabilities aligned with business KPIs

Mapp Cloud is a solid CCCM platform for marketers that want to raise their game with customer insights.