The Digital Mindset of Business Leaders in Asia Pacific: Benchmark Your Digital Experience Maturity

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Senior management teams and boards of directors are now motivating their businesses to create compelling digital experiences — and develop the capacity to evolve and enhance those experiences.

To understand the maturity of digital experiences (DX) across APAC, Ecosystm interviewed 600 organisations — using Sitecore’s Digital Experience Maturity Model (DXMM) assessment. Maturity varies among the six countries (Australia, Indonesia, Malaysia, New Zealand, Singapore, and Thailand) and five industries (Banking/Financial Services/Insurance, Retail, Manufacturing, Government and Others).

This report contains strategies to:

• Deploy a modern marketing technology stack
• Drive better decisions from all available data
• Optimise experiences — and make them personal

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Which of the following areas of digital marketing are you looking to review or improve in the next 6-12 months? Implement personalisation Deliver better digital customer experiences Drive commerce through your website Drive acquisitions through digital channels Digital content management Other

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