The Digital Mindset of Business Leaders in Asia Pacific: Benchmark Your Digital Experience Maturity

Senior management teams and boards of directors are now motivating their businesses to create compelling digital experiences — and develop the capacity to evolve and enhance those experiences.

To understand the maturity of digital experiences (DX) across APAC, Ecosystm interviewed 600 organisations — using Sitecore’s Digital Experience Maturity Model (DXMM) assessment. Maturity varies among the six countries (Australia, Indonesia, Malaysia, New Zealand, Singapore, and Thailand) and five industries (Banking/Financial Services/Insurance, Retail, Manufacturing, Government and Others).

This report contains strategies to:

  • Deploy a modern marketing technology stack
  • Drive better decisions from all available data
  • Optimise experiences — and make them personal

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