Personalisation can be an intimidating prospect for
marketers. You know your audience craves memorable,
tailored interactions at every touchpoint, but getting
reliable data is hard enough, let alone putting it to use and
developing compelling omnichannel experiences. You are,
however, in good company. 33% of the global marketing
leaders we asked in our recent survey — carried out in
association with the Society of Digital Agencies (SoDA) – rate
their organisation as beginners or novices on the subject1
While some of us are timid, others are on the other end of the spectrum. Nearly 70% of global organisations consider themselves experts in personalisation, but less than 40% are currently using even the most basic data to support their personalisation programs.
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