AI Marketing 2020: How Adoption Can Predict Customer Behavior and Drive Business Outcomes
Date: Wednesday, 12th February 2020 Time: 11:00am ET | 4:00pm GMT | 5:00pm CET
It's 2020, and marketers have access to more data and technology than ever before. But many of them will fail to maximize the full potential of their customer data, proactively engage their customers, or achieve scalable 1-to-1 personalization.
Because their organization has not adopted artificial intelligence into their marketing efforts.
In this webinar, SVP AI at Emarsys, Raj Balasundaram, and guest speaker, Principal Analyst at Forrester, Rusty Warner, discuss how AI adoption enables you to get the most value out of your customer data, unlock new revenue streams, and produce business results previously thought unattainable.
What you'll discover in the webinar:
When and why an organization should consider adopting AI
The difference between reactive vs. proactive marketing
The infrastructure and technology that powers AI
How you can apply AI to your day-to-day marketing campaigns
Raj Balasundaram SVP AI at Emarsys
Rusty Warner Principal Analyst at ForresterGuest Speaker