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Personalization For Dummies


Iterable Special Edition

Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story.

With the introduction of more advanced technology and increased availability of customer data, brands have the ability to truly create a cohesive, individualized customer experience.

The question is not whether to incorporate personalization into your marketing strategy, but how. Yes, personalization is a competitive advantage, but it’s also what customers expect from the brands they interact with.

This e-book will walk you through:

  • The definition of personalization in the context of marketing
  • How to identify the right audience
  • Methods for crafting the most effective messaging
  • Using various channels to reach customers





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