Virtual Selling Playbook: How Marketing and Sales Can Align In 2021
Marketing and sales must align on a virtual selling strategy. Both teams need to take a step back and develop a keen understanding of how the larger marketing apparatus operates and feeds into the sales funnel. Better alignment practices can help teams understand and agree on how marketing campaigns — and the insights driven by those campaigns — can seamlessly inform the sales team on activities and actions to help turn a prospect into a customer.
This Virtual Selling Playbook is designed to help you drive results.