Too many marketers get held back from being productive. And when it comes to using new tools, failure to get over the adoption curve is one of the biggest barriers to making it a real success. Why is this the case? Marketers often take too long to get campaigns to market and are often held back by both limited resources and a tendency towards perfectionism. Whenever anyone does something new—whether it’s running a webinar, event or even just an email campaign—the first-time round will take much longer if you’re trying to make it perfect. It will cause anxiety around something not going right.
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What is scrappy marketing and why is it beneficial?