The Marketer's Guide to Creating Personalised Content Experiences
Remember the first time you received an
automated email from an unknown vendor with
your name on it? Or after viewing a product on
Amazon, it then blew up your Instagram feed?
What was once surprising is now the norm. As
consumers, we are becoming accustomed to
targeted, personalised experiences, sometimes
even coming to expect them.
Now, we're seeing the same personalisation trend
taking off in B2B marketing—and it's working.
According to a CEB survey, stakeholders who
believe content is tailored to their specific needs
were 40% more willing to buy from that supplier.
These results are so compelling, 95% of CMO’s
identified “better-tailored content” as a top