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The Marketer's Guide to Creating Personalised Content Experiences

Remember the first time you received an automated email from an unknown vendor with your name on it? Or after viewing a product on Amazon, it then blew up your Instagram feed? What was once surprising is now the norm. As consumers, we are becoming accustomed to targeted, personalised experiences, sometimes even coming to expect them.

Now, we're seeing the same personalisation trend taking off in B2B marketing—and it's working. According to a CEB survey, stakeholders who believe content is tailored to their specific needs were 40% more willing to buy from that supplier. These results are so compelling, 95% of CMO’s identified “better-tailored content” as a top priority.

This report contains how to appraoch:

  • Account Based Engagement
  • Vertical Marketing
  • Regional Marketing
  • Sales Enablement
  • Customer Engagement