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B2B Marketer’s Guide to Optimizing Customer Experience, from Acquisition to Advocacy

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring out what works and what doesn’t can be both creative and rewarding. How can marketers focus on being better, rather than getting hung up on being “the best”?

Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey from acquisition and conversion, through to driving retention and loyalty, marketers can continue to improve their results.

Download this guide to learn:

  • Why Optimization Should Cover the Entire Customer Journey
  • The Steps to Build an Optimization Culture
  • How to Optimize for Engagement and More Conversions
  • A Step-by-step Process to Get Your Customers to Advocate on Your Behalf