The Accelerated Buyer: How Personalised Content Journeys Impact the Buying Process
Click on a link today and an ad is bound to follow
you. Search for a product and it may pop up on
social media. Today’s consumers understand
how online advertising works: highly curated
advertisements are presented according to their
personal preferences and taste.
This trend is no longer limited to the consumer
B2B organisations are following this
same trend and beginning to focus on customer-
centric strategies, rather than simply focusing on
With the right digital tools,
such as ON24 Target, marketers can easily leverage
engagement insights and deliver personalised
journeys through curated campaign experiences.
Interactivity within an experience builds on
audience insights, allowing marketers to deliver
content that hits the bullseye, every time.