How Industry 4.0 Brings Smart Marketing to Manufacturing

Bigger. Better. Faster. Stronger. That’s the premise of Industry 4.0, where new technologies make connections between physical and digital worlds possible. But manufacturing and industrial professionals miss a crucial element of the 4.0 equation: dynamic digital experiences that provide bigger, better and faster resources for partners, customers and end-users.

Industry 4.0 marketers need a robust, powerful set of tools connecting them with distributors, partners, customers and prospects at any time, anywhere. That means creating interactive virtual events, publishing easy-to-access, upto-date digital libraries and treating partners to branded resource hubs.

This report contains:

  • What a Digital Experience means for Manufacturing
  • How to Showcase Physical Products in a Digital World
  • Leveraging Targeted Landing Pages and Unified Analytics