Bigger. Better. Faster. Stronger. That’s the premise of
Industry 4.0, where new technologies make connections
between physical and digital worlds possible. But
manufacturing and industrial professionals miss a crucial
element of the 4.0 equation: dynamic digital experiences
that provide bigger, better and faster resources for
partners, customers and end-users.
Industry 4.0 marketers need a robust, powerful set of tools
connecting them with distributors, partners, customers
and prospects at any time, anywhere. That means creating
interactive virtual events, publishing easy-to-access, upto-date digital libraries and treating partners to branded
resource hubs.